Pick the right chip, and stop overpaying for hardware
Independent SoC and microcontroller selection, benchmarking on real hardware, and BOM reduction for new and existing products.
- SoC selection
- MCU selection
- Benchmarking
- BOM review
- Supply risk
What you get
A clear recommendation
A shortlist with trade-offs on cost, power, performance and supply.
Proof, not opinions
Benchmarks of your workload on candidate hardware.
Lower unit cost
Cheaper parts and simpler designs that still meet every requirement.
Problems I solve
If one of these sounds familiar, we should talk.
- Your product costs too much to build
- You are using a Raspberry Pi where a cheaper chip would do
- A part is out of stock or end-of-life
- You are not sure which SoC fits your AI or camera product
- You want a second opinion before committing to a design
Related stories and guides
Client story
From Raspberry Pi to ESP32-S3: Same AI Accuracy at a Fraction of the Cost, Proven With Benchmarks
Client story
A USB Power Meter on a Sub-₹200 BOM: Choosing the MCU and Display, Then Fitting OTA and Power Monitoring Into a Tiny Chip
Guide
Choosing a Low-Cost MCU: CH32V003 vs STM32 vs ESP32 for Price-Sensitive Products
Questions
Are you tied to any vendor?
No. Recommendations are based on your product, not on partnerships.
How long does a selection take?
Typically one to three weeks, including benchmarks.
Can you reduce cost on an existing product?
Yes. I review the BOM and firmware together, since many savings need both.
Have a board that needs to work?
Send your SoC or MCU and the goal. Reply within one working day.
Send a project brief